PRACTICES OF THE ADVERTISEMENT LEGISLATION OF THE REPUBLIC OF UZBEKISTAN

Abstract

Uzbekistan’s law No. LRU-776 establishes a comprehensive legal framework governing advertising activities, emphasizing ethical practices. This legislation outlines rights, duties, and prohibitions for advertisers, producers, and distributors. Moreover, special provisions protect children. This paper examines key requirements around ad content, data use, outdoor advertising, etc. under the updated regulations. The study assesses the alignment of domestic rules with global responsible advertising standards. The author used a qualitative research approach and analyzed legal provisions under doctrinal methods. Additional clauses explicitly addressing online ads and cross-border activity restrictions could augment protections. Uzbekistan’s advertising law provides a robust baseline but requires further upgrades as technologies rapidly evolve to fully realize its vision of transparency and accountability benefiting consumers and businesses.