LEGAL REGULATION OF TOURISM SERVICES MARKET WITHIN THE FRAMEWORK OF THE WORLD TRADE ORGANIZATION

Abstract

This article examines in detail the issues of entering the tourism services market, their regulation, and the harmonization of legal aspects within the framework of the World Trade Organization’s General Agreement on Trade in Services (GATS). The article, first of all, reveals the main obligations of the GATS – the Most-Favoured-Nation regime (MFN), the principle of transparency, market access opportunities, and the essence of the national regime. The implementation of these principles in the tourism services market and their impact on national legislation and domestic policy were thoroughly analyzed. In the author’s opinion, the process of liberalization in the tourism sector not only strengthens economic competition, but also serves to improve the quality of services, introduce innovative products, and create an environment that meets international standards. At the same time, the article emphasizes the need for effective protection of consumer rights, ensuring environmental sustainability, and guaranteeing public interests in the process of liberalization. In particular, the creation of equal conditions for foreign investors and local entrepreneurs is indicated as an important factor for the long-term development of tourism. The research results show that the harmonization of international rules within the framework of the GATS with national policy leads to sustainable development of the tourism sector, economic growth, and strengthening of international cooperation.