RAQAMLI MARKETINGDA FIRIBGARLIK VA CHALGʻITUVCHI AMALIYOTLARGA QARSHI HUQUQIY MEXANIZMLARNI TAKOMILLASHTIRISH: FUQAROLIK-HUQUQIY YONDASHUV
Kalit so‘zlar:
raqamli marketing, raqamli marketing firibgarligi, marketing hiylalari, chalgʻituvchi reklama, yashirin reklama, behavioral targeting, inflyuenser marketing, soxta sharhlarAnnotatsiya
Mazkur maqolada raqamli marketing sohasida uchraydigan firibgarliklar va isteʼmolchilarning erkin hamda ongli tanloviga salbiy taʼsir koʻrsatuvchi yashirin marketing hiylalari, jumladan, chalgʻituvchi reklama, yashirin reklama (native advertising), soxta sharhlar, inflyuenser marketingdagi shaffoflik muammolari, behavioral targeting, shuningdek, boshqa manipulyativ raqamli amaliyotlarning fuqarolik-huquqiy mohiyati kompleks tahlil qilingan. Tadqiqotda mazkur huquqbuzarliklarning isteʼmolchilar huquqlariga taʼsiri, ularni fuqarolik-huquqiy himoya qilishning nazariy va amaliy asoslari, shuningdek, Oʻzbekiston Respublikasi qonunchiligi hamda Yevropa Ittifoqi, AQSH va boshqa xorijiy davlatlar tajribasi qiyosiy-huquqiy tahlil asosida oʻrganilgan. Shu bilan birga, raqamli marketing sohasida isteʼmolchilar huquqlarini samarali himoya qilish va fuqarolik-huquqiy javobgarlik mexanizmlarini takomillashtirishga qaratilgan ilmiy taklif va tavsiyalar ishlab chiqilgan.
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