CONTENT ON SOCIAL MEDIA AS A WORK
Keywords:
social media, content, copyright, copyright object, originality, creativity, presumption of creativity, artificial intelligenceAbstract
This article is dedicated to defining the conditions for recognizing the content of a work as an object of copyright. The subject of the study is the legal nature of content in social networks as a potential object of copyright protection. The aim of the study is to develop theoretical criteria for the legal protection of digital content. The relevance of the topic is driven by the increasing number of social media users and the expanding scale of digital creativity. The article examines the problem of the lack of universal criteria for originality and the creative nature of a work. Based on methods of comparative analysis, theoretical comprehension, and generalization, the necessity of applying the presumption of the existence of a creative character in a work with minimal author’s creative contribution is substantiated. Based on the research results, it was concluded that the institution of copyright must be adapted to the conditions of the digital environment. The obtained results can be used in improving copyright legislation, as well as in further scientific research in the field of intellectual property.
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